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French to Wear Lacoste Outfits at Sochi 2014

With the Winter Olympic Games just months away, fashion brands have begun to roll out team designs. Lacoste has announced it will outfit Team France at the Olympic and Paralympic Games in Sochi, Russia.

The Olympics collection consists of eight outfits for women and men, two ceremonial outfits, two official outfits and four village outfits. Most of the Olympics products for men will be available in Lacoste boutiques in France later this year with prices ranging from €50 to €220.

One of the country’s most iconic brands, Lacoste replaced Adidas in the role. Lacote’s new partnership with the French National Olympic Committee extends through 2016, to include the Summer Olympic Games in Rio de Janeiro.

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