Apple is now preparing to record a new sales record with the Apple Watch, after the computer, tablet and phone that makes it easier for us since the first day of our lives.
Apple’s CEO Tim Cook has announced in recent months that Apple watch is now the most popular watch brand in the world. In addition, according to Cook’s expectation Apple’s smart watches will break a new sales record in 2018.
Apple has left behind the world’s most well-known brands such as Rolex and Swatch, and will further enhance this success in the coming period. Because according to information from the supply chain of Watch Series 3, last year’s supply revenue was 23 percent between November and this year. There’s an increase at the rate of 89.
According to company data, Apple watch 3, which began to be sold in September last year, is expected to be sold in the last quarter of 2018 with a 20 percent increase.
Apple watch has increased interest in this kind of negative effects on its competitors. The Swiss watch and Jewelry Group Swatch, which has a market value of $ 21 billion, fell 4.5 percent last September and reported a market loss of $ 1 billion. In addition, the company will pay a large amount of premium in the coming months to oppose a 10% decline in its shares.
Swatch has been having a hard time in the last few years. The company’s income for 175 years was $ 1.164 million in 2015, while the income in 2016 was $ 617 million.
In this case, smart watches are expected to dominate the market in the coming period.