50 years ago, Bénéteau was a small family company which was building fishing boats in a French village. The company is now the leading yacht builder in the world with its subsidiaries present in 50 countries. (36)
Bénéteau has a really strong position in the boat world for over 120 years. Beginning from its little origins in Vendee, Corix-de-Vie, France, the boat yard has shown a wonderful development and it’s now known for its tremendous number of innovative boat building. As we take a look at the history, it is seen that over 42,000 boats built by Bénéteau have sailed the world seas. The story of the company begins in 1884 with the first troll boat launched by Benjamin Bénéteau. In 1964, the grandsons of Bénéteau direct the company to yacht building by starting to use polyester and fiberglass. As a result, a new boat design, which is used for fishing and sailing, is born. The end of the 1970s witnessed the incredible success of First 30 and the enormous progress of the brand Bénéteau. The boat maintained its success at Paris Boat Show in 1978 as the boat of the year. The reason for this was the attendance of Bénéteau to the world of yacht racing with this model. The magnificent performance of First 30 in Course de l’Aurore has triggered a huge commercial success. Since that time, Bénéteau has a lot of similar yacht racing titles worldwide. Commercial extension has continued with the launch of a lot of varieties including Oceanis in 1986. This is seen as a type which has taken the view of comfort and luxury to a whole new level. In more recent times, The First 50 was landed on water in 2006. (37)
Today, Bénéteau has more than 25.000 employees who are completely responsible for its dominance in United States, United Kingdom and France. (38)
First 50 has received the “Boat of the Year” award in Italy and it was elected as the best boat in the ballot by American Sailing Magazine in 2007.
This yacht is accepted as the top-quality and most the striking model of the yacht world. The First 50 has gained a massive compliments and admirations from the countries including the United States of America and Italy. The success of this wonderful yacht is connected to the innovative design and the building quality it has. Today, Bénéteau has more than 25.000 employees who are completely responsible for its dominance in United States, United Kingdom and France. Bénéteau has 5 factories in Vendee region in France and 1 factory in America which are all used for building several sailboats and other boats. Bénéteau owns its reputation in yacht building with a characteristic known by numerous yacht builders: modest backgrounds. The yachts they build are continuously winning awards worldwide. For instance, First 50 has received the “Boat of the Year” award in Italy and it was elected as the best boat in the ballot by American Sailing Magazine in 2007. In the same year, having an important success in Düsseldorf Boat Show, Bénéteau was awarded the “Yard of the Year” title. (39)
Bénéteau is now spotted among the best yacht builders of the world and today, it is praised much more than any yacht builder in the market and earns respect from the sea enthusiasts. In company with their continuous development, the yachts they build are mostly sold in France, United Kingdom and the United States of America. (40)