Fendi which is luxury Italian brand was founded at 1925 by Edoardo and Adele Fendi. The firm showcased its 2013 summer collection for kids. Fendi style was explanied by Silvia Venturini Fendi as “The Fendi style consists of slight combinations, as unusual as they are spontaneous, of whispered shades and hinted details. A natural mix of innate elegance and curious novelty, constant elements in a child’s universe.”. So this collection carries the same quality design principle. The collection is really a combination of fun and vibrant colors, cuts and trendy vintage with a modern twist. The Italian brand plays very well the magical fairy world of children, offering clothing is original, and colorful and lively.
The leaders, however, are dyed in sweet and romantic shades of pink and blue alternating with white. Fendi wants the navy style, with games of horizontal and vertical lines, large and small, combined with patterned denim micro dots. For an infant Fendi Junior Boy line has a natural elegance in neutral colors and sand, alternating with a casual style and practical.