Basel, 7 March 2012. At BASELWORLD 2012, Rolex is pleased to present a wide selection of
new watches in its OYSTER collection. These new timepieces illustrate three key Rolex themes:
innovation, with a model featuring new functions and revolutionary design – the SKY-DWELLER;
evolution combined with continuity, in three iconic models benefitting from the brand’s most
recent technical and aesthetic developments – the SUBMARINER, the YACHT-MASTER and the
DATEJUST II; and creativity, with prestigious models enhanced by elegant gem settings and
new jewelled dials – the COSMOGRAPH DAYTONA, the DATEJUST, the DATEJUST LADY 31,
the LADY-DATEJUST, the DAY-DATE and the DAY-DATE II.
A prime example of Rolex watchmaking expertise, the Oyster Perpetual SKY-DWELLER is
an entirely new watch combining practical functions, ease of use and the timeless elegance
of classic Rolex lines. Designed with global travellers in mind, its dual time zone display is intuitive
to read and easy to operate. The SKY-DWELLER is also equipped with an annual calendar that
automatically adjusts the date at the end of months with 30 and 31 days – thanks to a patented
design that ensures outstanding reliability for this type of function – as well as a particularly
practical interface for setting the watch: the patented rotatable RING COMMAND bezel.
A distillation of Rolex innovation, the SKY-DWELLER incorporates no fewer than 14 patents,
five of which are brand new. It is equipped with the new calibre 9001, a mechanical selfwinding
movement developed and manufactured by Rolex, certified as a chronometer, with a
72-hour power reserve. Available in 18 ct yellow, white or EVEROSE gold, in a 42 mm case, the
SKY-DWELLER is an embodiment of the precision, reliability and prestige of Rolex watches.
Archetype of the diver’s watch, the Oyster Perpetual SUBMARINER is now equipped with a
black ceramic CERACHROM bezel insert, a dial with large CHROMALIGHT hour markers and
hands for exceptional legibility in the dark, and a subtly redesigned 40 mm case in particularly
corrosion-resistant 904L stainless steel. It is fitted with a new solid-link OYSTER bracelet in 904L
steel with a new-generation OYSTERLOCK safety clasp which is effortless to use and prevents
accidental opening. This clasp includes the GLIDELOCK extension system, allowing adjustment
of the bracelet length for comfortable wear over a diving suit. Its calibre 3130, a self-winding
mechanical movement certified as a chronometer, is now equipped with a paramagnetic blue
PARACHROM hairspring developed and manufactured by Rolex in an exclusive alloy. This updated
SUBMARINER is firmly in the lineage of the hist
orical model launched in 1953, and raises the
bar for robustness, legibility and reliability, thus reinforcing its status as a legendary watch with
a timeless personality.
The new 40 mm version of the Oyster Perpetual YACHT-MASTER in ROLESIUM, a combination
of steel and platinum, also benefits from the latest Rolex innovations in terms of the
ergonomics, comfort and reliability of the bracelet, clasp and bezel. Its emblematic bidirectional
rotatable graduated bezel in 950 platinum with raised numerals has been entirely rethought to
include a new, even more robust rotation system. The CHROMALIGHT display, an exclusive
Rolex feature, ensures long-lasting luminescence for exceptional legibility in the dark. This new
YACHT-MASTER features a case in 904L stainless steel on an OYSTER bracelet with a newgeneration
OYSTERLOCK safety clasp. The elegant solid-link bracelet offers much-appreciated
comfort and ease of use. It also includes the EASYLINK rapid extension link, an ingenious system
that conveniently allows the wearer to lengthen the bracelet by about 5 mm for added comfort
in any circumstance. The ideal watch for sailing enthusiasts, this new YACHT-MASTER sports
a navy blue dial.
An evolution of one of the greatest contemporary watch classics, the Oyster Perpetual
DATEJUST II is available for the first time in an all-steel version with a smooth bezel. This new
model joins the range of DATEJUST II watches, introduced in 2009 in ROLESOR with a fluted
18 ct gold bezel. With its 41 mm case, the DATEJUST II is a larger interpretation of the Oyster
Perpetual DATEJUST, the emblematic Rolex model with date magnified by a CYCLOPS lens on
the crystal. This new version in 904L stainless steel with powerful dynamic lines impresses with
its allure and technical qualities. It is fitted with an OYSTER bracelet with the EASYLINK rapid
extension link and a new silver colour dial with large luminescent hour markers.
This jewelled version of the Oyster Perpetual COSMOGRAPH DAYTONA in 18 ct yellow or
white gold is resplendent with a bezel entirely set with an array of sapphires in rainbow colours.
The lugs and crown guard of the case are set with sparkling diamonds. The black lacquer dial is
adorned with diamond-set hour markers and GOLD CRYSTALS gold counters whose particular
reflections are achieved by an exclusive process.
A sublime feminine variation, a new jewelled interpretation of the 36 mm Oyster Perpetual
DATEJUST in 18 ct EVEROSE gold bears a black lacquer dial with a contemporary motif set
with 262 diamonds, providing an entrancing contrast of light and shadow. Its bezel is set with
60 baguette-cut diamonds, and 120 brilliant-cut diamonds around the edge. The 18 ct EVEROSE
gold, an exclusive alloy created by Rolex and cast in its own foundry, shines with a unique
brilliance and is distinguished by an incomparable hue resulting from the addition of a touch of
platinum, the noblest of precious metals.
Finally, an array of prestigious models enhanced with new gem-set dials showcases rubies
and pays tribute to the beauty of diamonds and precious stones: hour markers with baguettecut
rubies at 6 and 9 o’clock on the chocolate colour dial of the 36 mm Oyster Perpetual
DAY-DATE model in 18 ct EVEROSE gold with a fluted bezel; or similar hour markers on
the champagne colour dial of the 41 mm Oyster Perpetual DAY-DATE II in 18 ct yellow gold
with a bezel entirely set with baguette-cut diamonds; and rubies again on delicately gem-set
ladies’ models, like the 26 mm Oyster Perpetual LADY-DATEJUST in 18 ct yellow gold with
a fluted bezel and a champagne colour dial on which a large VI at 6 o’clock shimmers with
11 rubies; or on the 31 mm Oyster Perpetual DATEJUST LADY 31 in 18 ct yellow gold whose
champagne colour dial, surrounded by a bezel beautifully set with 48 brilliant-cut diamonds, bears
a large 6 and 9, each set with 16 rubies.
Innovation, evolution, creativity: each of the new models in the Oyster collection presented at
BASELWORLD 2012 is, in its own way, an exemplary product of an integrated and independent
watchmaker that draws on uncompromising values and unequalled means to tirelessly perpetuate
its passion for perfection.
Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled
reputation for quality and expertise the world over. Its OYSTER watches, all certified as
chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer
in the development of the wristwatch as early as 1905, the brand is at the origin of numerous
major watchmaking innovations, such as the OYSTER, the first waterproof wristwatch, launched
in 1926, and the PERPETUAL rotor self-winding mechanism introduced in 1931. Rolex has
registered over 400 patents in the course of its history. A truly integrated manufacturing company,
Rolex designs, develops and produces in-house all the essential components of its watches, from
the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement,
case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, the spirit
of enterprise, and the environment through a broad palette of sponsoring activities as well as
philanthropic and patronage programmes.